How does Domino's promotes?
Domino's is an American multinational food chain company, specialized in making pizzas, founded in 1961 by brothers Tom and James Monaghan, originally named DomiNick's started operating at an old pizza shop in Michigan, USA. 4 years later changed the name to current name Domnio's after a delivery driver Jim Kennedy's suggestion. Decades of committed journey turned what started as a small restaurant to a global food chain giant operating at more than 80 countries and become superior surpassing the competitors. Thanks to the marketing team, Domino's has some great marketing strategies that are perfectly centering the customer. Here is "HOW DOMINO'S DOING IT ALL?".
1. Domino's creates awareness of its moves
Domino's and Pizza become synonyms for each other, Domino's dominated the industry in such a way. Until late 2010's, it was considered as poor man's pizza but after learning the needs of customers and started working on them, Domino's noted substantial growth ever since. The ways that Domino's employed to create the awareness and the frequency are playing the key role in maintaining the dominance in the industry. It become evident that Domino's using the digital marketing accordingly and helping itself after revelation of 2015's profits of 18% more than the previous year and the fact that the company noted substantial growth in the online orders proportion. Domino's started topping up the digital marketing with AI in selected countries and regions already.
Domino's always think out of box to market its new products and keep it up to date and match it to the current trends or events in every country of operation. For example, Domino's introduced Halloween crust for their pizzas for limited time to celebrate Halloween with their customers. The Halloween crust has been advertised digitally, through posters, through broachers and every where that it got the attention just in 2days and sales are already spiked a bit.
3. Ways of Advertising the product
Domino's as mentioned before uses many creative ways to advertise the products. some of them are the pizza box itself, box topping - sticking coupons to the boxes, decorating the stores with up-to-dated posters. Domino's recently introduced car park delivery, a way to restrict the spread of Covid-19 by limiting the customer exposure to the crowdy places. To promote this move, Domino's decorated the boxes with animations carrying the message.
4. Making customers loyal and retaining them
Domino's works hard to keep their customers loyal and make new customers loyal as well. Some of the efficient ways that Domino's does is that compensating refunds, remakes or discounts to the customers for the mistakes like late delivery, missed cooking instruction and the other way is their effective customer service team, Domino's train their customer service representatives very well so that they keep up the brand.
5. Upselling
Domino's train their CSRs in upselling which helps in sales and keep CSRs motivated to do so as well by maintaining employee discounts which means the employee who sells more will be entitled to in-store discounts which way CSRs work hard and enjoy it to gain something beneficial.
6. Promotions
There are couple of promotions on-going for both pick-ups and delivery at the moment at Domino's. They are as follows: 2 sides for 8:95 for both pick-up and delivery; 1 pizza, 1 garlic bread and a drink for 25.95 delivered and for 18.90 pick-up; 2 pizza, 1 garlic bread and a drink for 34.95 delivered only; 3 pizzas, 1 garlic bread and a drink delivered for 39.90.